Chase Elliott Clark


Using a "landings, not launches" approach, I focus teams on the problems, goals, personas and success metrics. I make sure we're aligned on outcome instead of output.

View resume on LinkedIn or Google Docs

Lead UX Researcher, Calm

Dec 2020–Present
Using user research to make the world happier and healthier.

I am the Lead UX Researcher at Calm, where I have built the UXR function for their DTC product and design teams.

  • Established the user research function at Calm: designed and implemented processes, built and managed team of researchers
  • Developed and evangelized deep understanding of Calm's customers through qualitative and quantitative research methods
  • Identified top user problems, guiding product strategy toward impactful solutions
  • Integrated user research into Calm's culture, fostering a user-centric mindset
  • Extensively researched deep mental health topics to identify gaps in existing solutions
  • Researched reasons for app attrition and barriers to starting a free trial, informing
  • strategies to improve user retention and acquisition
  • Led the team in ideating and innovating new features, experiences, and content based on unmet needs and opportunities
  • Led teams in testing out research-backed concepts to validate design and feature choices before building
  • Implemented a diverse toolkit of research methods to answer product questions
  • Defined user archetypes and goals to inform product and content strategies
  • Established a living repository of Calm research for cross-functional teams
  • Designed Calm app’s core usage loop to optimize user engagement and retention

Product Design Lead, Workrise

April 2019–Dec 2020
I am a design innovator in the energy space, empowering the people who power the world. I drive interdisciplinary teams to goal-oriented outcomes via a playbook of established design methods, pulling in members of the product team and stakeholders to relevant steps and work.

I’m associated with multiple product teams and initiatives to help spot gaps and synergies across efforts. My goal is to act as a force multiplier for teams. I also mentor, coach, unblock and help level up product designers by giving them methods to gather insights and answers, training them on facilitating sessions and workshops, and giving design direction on projects.

  • Conduct foundational, directional, evaluative and experimental research/discovery
  • Define and validate personas
  • Visualize flows and systems (highlighting areas of pain and opportunities)
  • Oversee the writing of a healthy brief focusing on user problems and goals
  • Drive teams to thorough understanding of the problem we're solving
  • Conduct user and stakeholder interviews
  • Facilitate synthesis sessions to refine and capture actionable insights

UX Design Manager, ASICS Digital

March 2018–March 2019
I align teams by focusing on problems, goals, personas and success. I enable pods to move efficiently and confidently by finding the fastest path to shared understanding—reducing waste, learning quickly, building fast and iterating. I push teams to focus on outcome over output, making sure our work is successful and discovering insightful iteration opportunities when it’s not.

My management style is nurturing and supportive, focusing on individual growth and goals. I use weekly customized metrics to monitor progress.

  • Manage fitness apps’ design team (Runkeeper and ASICS Studio)
  • Work with Director of Product and General Manager to set strategy and achieve goals via OKRs
  • Organize and conduct global qualitative, quantitative user research
  • Collaboratively synthesize research data
  • Deliver actionable insights to team and stakeholders
  • Design high-fidelity, interactive prototypes
  • Work with engineering to build solutions
  • Managed UX Design Immersive capstone student project for General Assembly Boston
  • Panelist at General Assembly Boston, ASICS events
  • InVision Design Leadership Forum member

Sr. UX Designer, Runkeeper

March 2016–March 2018
In this role I solved for one of life's biggest problems: motivation. I helped millions of people close the gap between action and intent while having a positive impact on their lives and health.
  • Built design function for Runkeeper: defined workflows and processes, supporting an agile product-driven environment
  • Conducted multiple design sprints
  • Worked closely with product and engineering to expand and improve the Runkeeper experience, using qualitative and quantitative research methods
  • Collaborated with Creative Director to evolve brand based on research
  • Worked at Apple headquarters for a week leading up to WWDC

UX Designer, Zipcar

April 2014–March 2016
I obsess about the entire member experience and work hard every day to make improvements for our members—building a service everyone loves to use.

As part of Zipcar’s product team, I collaborate with product managers, designers and engineers to deliver insights on the needs and motivations of our members, and work to help shape the future direction of Zipcar’s products and services.

I’m a passionate researcher, designer and user advocate designing and building the best member experience.

User Experience Design

  • Work with product managers, designers and engineers to assess project needs and develop appropriate research plans to support their objectives
  • Plan and moderate usability studies, in-person and remote
  • Integrate qualitative research with ongoing quantitative research
  • Define user experience goals and metrics
  • Communicate clear findings and actionable recommendations
  • Drive change by communicating findings to stakeholders
  • Help guide key experience design initiatives from concept to implementation
  • Translate user needs into design and product requirements
  • Create user flows and a range of low- to high-fidelity prototypes
  • Implement designs in an agile development environment
  • Design products for a global market

Tools & Methods

  • Sketch
  • InVision
  • Trello
  • HTML and CSS
  • Lean UX
  • Agile development

Sr. UI Developer/UX Designer, OHO Interactive

September 2012–April 2014
Bridging the gap between agile front-end development and experience design, I’m involved in a project’s entire life cycle—from concept to creation to delivery.

Experience Design

  • Create responsive prototypes and wireframes
  • Create user flows
  • Create site maps
  • Utilize UX strategy, user research, information architecture and interaction design
  • Own and execute the creation of an experience, from defining initial concept to collaborating with engineers on implementation


  • Establish level of effort estimates and manage priorities
  • Implement mobile/responsive design
  • Build and configure CMS sites (Drupal, WordPress)

Web Manager, The Boston Conservatory

February 2011–September 2012
Redesigned, rebuilt and migrated website to new Drupal-based CMS platform in six months. Supported and site users. Continued to augment web presence with engaging content and additional sites, including public-facing promotional sites and internal intranet. Increased site traffic 41%.

User Experience

  • Lead user interviews and conducted research to understand the underlying UX and information architecture issues, optimize task flow, and build prototypes
  • Created new site map based on usability studies and card sorting
  • Used rapid prototyping to accelerate development timeline
  • Developed new security model
  • Consolidated several third-party sites into main site
  • Digitized staff processes

Design & Development

  • Developed new CMS platform
  • Redesigned site
  • Migrated site to new host
  • Built LAMP stack for development environment
  • Installed caching solutions for optimal site performance (halved load time)
  • Chose Rackspace cloud hosting solution
  • Worked within budget
  • Additional development (CARES database, employee portal, smart-TV content, percussion database, Defining Performance subsite)

CMS Specialist, UNC IT Services

September 2008–January 2011
Launched multiple, high-profile EDU sites using enterprise CMS and federated designs.
  • Gathered business requirements for discovery and research project phase
  • Identified project technical needs by performing content analysis, site audits
  • Designed information architectures, workflow, security, metadata requirements
  • Developed websites using selected platforms (Oracle UCM, WordPress)
  • Implemented CMS-based back-end structures and front-end interfaces
  • Coordinated cross-functional team efforts in support of product launch
  • Trained users on site usage and best practices

Web Developer, NC State University

May 2008–August 2008

Internet Director, Morris Multimedia

May 2005–May 2008
  • Designed and built, and
  • Consulted Morris Multimedia sister stations (WDEF, WMGT)
  • Identified resources required to execute new website, including open-source alternatives to proprietary software
  • Coordinated projects with news and production departments
  • Developed strategic plan for content

Founder, Batabix Design

January 2005–May 2008
  • Client/agency communications and project management
  • Creative design
  • User training for web Content Management System
  • Co-founded company and oversaw daily operations
  • Responsible for client relations and securing new business


  • Contextual inquiry
  • Iterative design
  • Personas and scenarios
  • Responsive Design
  • Site mapping
  • Sketching
  • Stakeholder interviews
  • Usability testing
  • User flows
  • Wireframing and prototyping


  • Axure
  • Bootstrap
  • CSS & Sass
  • Drupal & Wordpress
  • Git
  • HTML
  • InDesign
  • InVision
  • Omnigraffle
  • Photoshop
  • Sketch
  • Sublime Text
  • Trello


University of North Carolina at Wilmington
Bachelor of Arts in English, 2005

  • Certification in Professional Writing
  • Electronic Publication Concentration