Calm
2022
Beta Testing Community
Customer obsessed, constantly
Research OpsCommunityUser TestingProcess
Company
Calm
Role
Lead UX Researcher
Year
2022
The Problem
How do we collect rapid and meaningful user insights at scale to inform iteration on high-visibility product launches?
The Goal
Create a dynamic user research platform where participants could experience and give feedback on in-development features.
The Approach
Designed and launched a structured beta testing community with recruitment frameworks, feedback loops, and insight synthesis workflows that connected directly to product teams.
The Outcome
Built a scalable research operations capability that accelerated product iteration cycles and deepened the team's customer understanding.
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