Introducing Journeys: A New Way to Use Calm
An ambitious project solving the three largest problems for the Calm app
Company
Calm
Role
Lead UX Researcher & Designer
Year
2023
The Problem
Calm users face three main problems: not knowing what to do in the app, content being too difficult (audio meditation), and many users not making progress and therefore not returning.
The Goal
Create a new engagement model that guides users through personalized, progressive content experiences — making Calm accessible to everyone, not just experienced meditators.
The Approach
Conducted extensive user research to map the engagement lifecycle, prototyped and tested multiple journey frameworks, and partnered with product and engineering to build a scalable system.
The Outcome
Journeys became a core feature of Calm, significantly improving new user retention and expanding the product's appeal beyond traditional meditation audiences.
Gallery
Next Project
Designing the Core Engagement Loop →
Calm — 2022