Books

Laura Klein

It's easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. A hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process.

Clayton Christensen

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.

Melissa Perri

To stay competitive, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

Tomer Sharon

Want to know what your users are thinking? With step-by-step guidance, this book shows you how to tackle the research to build the best possible product — and find answers to your most burning questions about your customers.

Alan Klement

A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one. This book helps you become better at creating and selling products that people will buy, with success stories and cautionary tales from top entrepreneurs.

Jake Knapp

A practical guide to answering critical business questions. Sprint is a book for teams of any size, from small startups to Fortune 100s — for anyone with a big opportunity, problem, or idea who needs to get answers today.

Alberto Savoia

Drawing on his experience at Google and as an entrepreneur, Alberto Savoia offers an unparalleled approach to beating the beast that is market failure — making sure you're building the right thing before you build it right.

Jim Kalbach

JTBD helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Jeff Patton

User story mapping is a valuable tool for software development, once you understand why and how to use it. This book examines how this often misunderstood technique can help your team stay focused on users and their needs without getting lost in feature enthusiasm.

Jon Kolko

Design synthesis is a way of thinking about complicated, multifaceted problems of a large scale with a repeatable degree of success. A practitioner's guide to exposing the magic of design — relevant in business, government, and beyond.

Chip Heath

Research has revealed that our decisions are disrupted by an array of biases and irrationalities. Merely being aware of these shortcomings doesn't fix the problem. The real question is: how can we do better?

Safi Bahcall

Physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Dale Carnegie

Basically how to be nice to people.

Richard Banfield

What does it take to be the leader of a design firm or group? An insightful look behind the scenes at strategies and tactics from leaders of top design companies throughout North America.

Jeff Gothelf

Lean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong business sense, it's the leading approach for digital product teams today.

Christina Wodtke

Tackles the OKR movement and better goal setting through the powerful story of Hanna and Jack's struggling tea startup. They must learn how to employ Objectives and Key Results with radical focus to get the right things done.

A.G. Lafley

Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future — something that doesn't happen in most companies.

Ray Dalio

Ray Dalio shares the unconventional principles he's developed, refined, and used over forty years to create unique results in life and business — principles any person or organization can adopt to help achieve their goals.

Julie Zhuo

Congratulations, you're a manager! After you accept the shiny new title, the truth descends like a fog: you don't really know what you're doing. A practical, honest playbook for new managers.

Donella Meadows

A concise and crucial book offering insight for problem solving on scales ranging from the personal to the global. Brings systems thinking out of the realm of computers and equations and into the tangible world.

Geoff Smart

A simple, practical, and effective solution to what The Economist calls "the single biggest problem in business today": unsuccessful hiring. The average hiring mistake costs a company $1.5 million or more a year.

Joshua Seiden

In today's service- and software-driven world, "done" is less obvious. Instead of asking teams to build features, give them an outcome to achieve. Using outcomes creates focus and alignment, eliminates needless work, and puts the customer at the center.

Jeff Gothelf

Reconciles the perceived differences in Lean Startup, Design Thinking, and Agile software development by focusing not on rituals and practices but on the values that underpin all three methods.

Nir Eyal

Why do some products capture widespread attention while others flop? Nir Eyal explains the Hook Model — a four-step process embedded into the products of many successful companies to subtly encourage customer behavior.

Charles Duhigg

Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed — presenting a whole new understanding of human nature and its potential.

Amy Bucher

Behavior change design creates entrancing — and effective — products and experiences. Practical tips for design professionals to apply the psychology of engagement to their work.

James Clear

James Clear reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

Marty Cagan

How do today's most successful tech companies design, develop, and deploy the products that have earned the love of billions? A master class in how to structure and staff a vibrant and successful product organization.

Alistair Croll & Benjamin Yoskovitz

Whether you're a startup founder or an intrapreneur, your biggest risk is building something nobody wants. By measuring and analyzing as you grow, you can validate the problem, find the right customers, and decide what to build.

Steve Portigal

Interviewing is a foundational user research tool that people assume they already possess. This book provides invaluable techniques and tools — moving you from simply gathering data to uncovering powerful insights about people.

Nate Bolt

Remote studies allow you to recruit subjects quickly and observe users as they behave naturally in their own environment. Learn how to design and conduct remote research studies, top to bottom, with little more than a phone and a laptop.

Indi Young

There is no single methodology for creating the perfect product — but you can increase your odds. A roll-up-your-sleeves book for designers, managers, and anyone interested in making design strategic and successful.

Erika Hall

Good research is about asking more and better questions, and thinking critically about the answers. Erika Hall distills her experience into a brief cookbook of research methods you can put to work immediately.