ASICS / Calm
2021
Innovating Stress & Anxiety Solutions
From one big problem to four user-tested ideas in 4 months
InnovationRapid PrototypingUser TestingHealth & Wellness
Company
ASICS / Calm
Role
Lead UX Researcher
Year
2021
The Problem
Despite reducing stress and anxiety being a primary user pain point, Calm did not offer the right solutions for stress and anxiety reactionists who aren't interested in meditation.
The Goal
Help millions of people better manage acute stress and anxiety through innovative, non-meditation digital experiences.
The Approach
Led a rapid innovation sprint: problem framing, competitive analysis, ideation workshops, concept prototyping, and iterative user testing across four distinct solution concepts.
The Outcome
Delivered four validated product concepts, providing Calm leadership with a clear innovation pipeline for the stress & anxiety category.
Gallery
