Calm
2024
Calm Sleep: Unlocking Insights for Innovation
Calm's newest app solving for a huge problem space
Product StrategyUser ResearchDesign LeadershipMobile
Company
Calm
Role
Director of Product Design
Year
2024
The Problem
Sleep is the largest wellness category, yet Calm's standalone sleep offering lacked a differentiated UX strategy grounded in user research and behavioral insights.
The Goal
Define the product vision and design direction for Calm's dedicated sleep experience, leveraging deep user insights to unlock innovation opportunities.
The Approach
Led cross-functional discovery workshops, synthesized qualitative and quantitative research, established design principles, and directed end-to-end design execution across the product team.
The Outcome
Launched Calm Sleep with a research-driven design framework that became the foundation for Calm's multi-app strategy.
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